GPP relocates to larger offices to accommodate growing business lines and coincides move with a rebrand and new website.

To date, 2017 has been all about growth and evolution at GPP. Demand for our core services – Prime Brokerage and Clearing and Custody – has been strong with the number of clients up 14% year-on-year.

In February we launched our Structured Products Business and are set to launch new business lines of Wealth Solutions and Multi-Asset Execution in the second half of 2017.

With this expansion came the need to relocate to larger offices at 101 Wigmore Street, providing an ideal time to rebrand to GPP and launch the new website

Julian Parker, founding partner and CEO at GPP, said, “We have had an extraordinary time this year taking the business forward. It’s been a balance between delivering the major initiatives of a new Structured Products business, our relocation, rebranding and launching the new website whilst maintaining the high quality of our core businesses and client service.

“We renamed Global Prime Partners to the simpler version, GPP, because it fits better with all of our business lines and client bases. The design work on the logo coincided with fitting out our new office and creating a brand new website.

“We have continued to invest in our proprietary technology and hiring knowledgeable people in dedicated functions, recruiting 30% more people over the past 12 months. For me, a key point is that our clients see that our continued investment in our business demonstrates our commitment to the space we’re in – it’s in our DNA, it’s what we do.

“Our financial results will be published in July, but I’m pleased that growth has remained healthy throughout this time of reinvestment.”